First Abu Dhabi Bank
In the dynamic world of banking, change is a constant. In 2017, First Abu Dhabi Bank (FAB) embarked on a transformational journey by merging two prominent financial institutions. As a seasoned designer, I had the privilege of collaborating with the esteemed content studio “Orbis Terra Media” to shape FAB’s post-merger content marketing strategy, ensuring a seamless transition for their valued customers and stakeholders.
Private Banking and Elite Customer Brochures: These brochures served as a gateway to a world of exclusive privileges, presenting a range of bank accounts, credit cards, loans, and wealth management services. The elegant design mirrored the sophistication of FAB’s offerings, enhancing the appeal of these products and benefits.
Merger Presentation Design: I collaborated closely with Orbis Terra Media in designing a comprehensive presentation that illuminated the essence of the merger. This dynamic visual aid highlighted the results of a meticulous competitor analysis, allowing FAB to clearly define its market positioning and segmentation. Through strategic storytelling, we conveyed the bank’s vision to its target audience, fostering trust and engagement.
Throughout this collaborative project, I seamlessly blended creativity with strategic insight to reinforce FAB’s brand image and market presence. The result was a cohesive and impactful content marketing strategy, where content by Orbis Terra Media was seamlessly complemented by my design expertise, resonating with both existing and potential customers.
