As a Creative Lead at eToro, my role was multifaceted, involving both the strategic oversight of campaigns and hands-on involvement in developing creative assets. My work focused on ensuring the company’s vision was effectively communicated and engaging across all channels and relevant to different countries. 

One of the significant projects I managed was the US launch campaign. This involved collaborating with renowned actor Stephen Baldwin to create a dynamic digital campaign. I took charge of messaging and creative elements, leveraging my understanding of the American culture and preferences to ensure the campaign resonated with the target audience. A/B testing played a critical role in fine-tuning the messaging, resulting in a campaign that was both funny and engaging.

Another key project was the development of the CopyTrader feature. I led a team of designers and developers to create this innovative tool. We designed the user interface for both desktop and mobile platforms, focusing on creating an intuitive and seamless experience for users. Which we then promoted crafting various digital campaigns, including YouTube pre-roll ads, billboards, PPC ads, and display ads.