Don’t Make Me Design That Blog!

A Visual Thinker’s Take on Design, Business, and Everything In Between

Welcome to my little corner of the internet, a place where I unpack the chaos, beauty, and contradictions of the design world (usually somewhere between client feedback and my fourth coffee). This blog isn’t a lecture hall. It’s more like a sketchbook with opinions. Sometimes it’s a love letter to good kerning, sometimes it’s a rant about why bad packaging makes me irrationally angry. Mostly, it’s a way to process what it means to care deeply about design in a world that sometimes treats it like decoration.

So whether you’re another designer, a curious business owner, or just someone who’s ever been personally victimized by a bad font — I’m glad you’re here. Let’s talk logos, spill some tea, and maybe even defend Comic Sans (no promises).

6d55e8561c762260c2c4f4af2e9d46e5

Design That Works. Design That Wanders...

How Uber’s Identity Crisis Became a Masterclass in What Not to Do—And What We Can Learn From It

Sept 17, 2018 by Sofia Cianciulli

Designer working from her home

Design Is Not Just What It Looks Like

A Love Letter to the Invisible Work That Makes Everything Feel Right

Mar 3, 2019 by Sofia Cianciulli

studioVagariBlog2

Protocols, Not Just Pretty Things

How Thoughtful UI/UX Becomes the Backbone of Scalable, Humane Digital Experiences

Aug 22, 2019 by Sofia Cianciulli

992044c2f21401f564f22142188ee07c

Your Business Strategy Has a Typeface

Why Visual Thinking Is Your Brand’s Competitive Edge

Oct 10, 2019 by Sofia Cianciulli

92ab346e22e0ce2f9ea45bec3be9a596

10 Things I Learned at UX LIVE (That Weren’t in the Brochure)

From toddler wisdom to 9:47 a.m. standups — lessons, laughs, and live design revelations from my first big UX conference.

Dec 22, 2019 by Sofia Cianciulli

130db726457960d09419ee4854145d53

Wi-Fi, Wine, and the End of the World

Notes From a Designer Who Fled London to Ride Out the Apocalypse

Nov 16, 2020 by Sofia Cianciulli

5ed258a9adc6a418b0c8bc1224c23dc3

Design Isn’t an Expense—It’s Equity

Why Cutting Corners on Design Costs More Than You Think

Dec 12, 2020 by Sofia Cianciulli

f4a6939ac6414bb1c4c9a98c23f66a25

Unbox Me If You Can

Why Packaging Design Is the Silent Closer of Every Great Brand Story

Oct 5, 2024 by Sofia Cianciulli

e3958659598dec49df15446878e53d43

Your SEO Strategy Is So 2016

If You're Not Optimizing for AI and TikTok, You're Basically Whispering Into the Void

May 5, 2025 by Sofia Cianciulli

Studio Vagari © All Rights Reserved, 2025

Scroll to Top