Hantec Markets
Collaborating closely with Hantec Markets, a multinational financial brand with a presence across diverse countries, was a gratifying experience that called for a meticulous approach to content design. This project encompassed the revitalization of their brand identity, the consideration of cultural intricacies, and the creation of content that resonated with global audiences across various digital platforms. My collaboration extended to working seamlessly with Hantec Markets’ global marketing team to achieve these objectives:
Multinational Content Strategy: Hantec Markets’ global reach demanded a content strategy that paid homage to the unique cultural perspectives and preferences of each target audience. I had the pleasure of building a communication strategy that not only captured attention but also cultivated meaningful connections with diverse demographics.
Brand Identity Reinvention: A pivotal facet of this project involved the comprehensive reinvention of Hantec Markets’ brand identity. Through a collaborative effort with the global marketing team, we aligned design choices with strategic messaging, successfully transforming the brand into a recognizable and trusted presence in the competitive financial industry.
High-Conversion Digital Campaigns: The project entailed the development of digital campaigns designed to resonate with prospective clients. I focused on crafting compelling display ads and landing pages. Rigorous A/B testing allowed us to refine our approach, optimizing conversion rates and enhancing user engagement.
Multilingual Video Advertisements: To bridge linguistic barriers and cater to diverse audiences, I collaborated closely with our Asian offices to create video advertisements in both English and Arabic. These videos effectively communicated Hantec Markets’ offerings and expanded their reach to a broader demographic.
Social Media Content Design: Expanding Hantec Markets’ online presence was also one of my achievements. I crafted visually appealing and informative social media content to educate, engage, and build trust within the community.
Copywriting Expertise: Beyond design, my collaboration extended to crafting persuasive copy that complemented the visual elements. This cohesive approach ensured that our messaging was not only visually appealing but also compelling.
Informative Newsletters and Brochures: I designed newsletters and brochures that served as invaluable resources for clients and potential clients. These materials offered insights into forex, indices, and commodities, establishing Hantec Markets as an authoritative source in the industry.
