Casestudy
Hantec Markets
Year:
Role:
Services:
Hantec Markets
2022-2023
Creative Lead
Branding ⏐ Digital Campaigns ⏐ Display Ads ⏐ Landing Pages ⏐ Youtube Pre-Rolls ⏐ Out-of-Home Ads ⏐ Social media
Overview
Hantec Markets is a global financial services company with a footprint in more than 40 countries. As the brand expanded its international presence, it faced the challenge of presenting a unified identity that could resonate across diverse markets while staying true to its core values of trust, transparency, and accessibility.
The Challenge
The task was to stabilize and strengthen Hantec’s brand presence for a global audience. This meant redefining the visual and verbal identity, building a cohesive multilingual content strategy, and creating campaigns that would inspire confidence in both seasoned traders and first-time investors.
I led the creative direction for a comprehensive brand reinvention that blended clarity, consistency, and emotion.
Digital campaigns were designed for performance, combining sleek visuals with approachable language to increase engagement and conversions. Every display ad, landing page, and video touchpoint was tested through continuous A/B optimization, informed by real-time analytics.
Solution & Deliverables
I led the creative direction for a comprehensive brand reinvention that blended clarity, consistency, and emotion.
Digital campaigns were designed for performance, combining sleek visuals with approachable language to increase engagement and conversions. Every display ad, landing page, and video touchpoint was tested through continuous A/B optimization, informed by real-time analytics.
Beyond campaigns, we developed an ecosystem of social content, newsletters, and brochures that built ongoing trust and relevance across regions. The result was a more confident and cohesive brand experience—recognizable in any language or market.
Impact
With a total investment of £1.8 million, the campaign achieved tangible business results and renewed brand momentum.
Traffic to campaign landing pages grew by 68%, and conversion rates improved by 23% compared to the previous quarter. Engagement on social platforms rose by 47%, driven by localized storytelling and strong visual consistency.
The brand’s new design system became the foundation for future marketing initiatives, allowing regional teams to work independently while maintaining a unified identity. The revitalized image positioned Hantec Markets as a modern, trustworthy player in the global trading space—one that speaks clearly, visually, and confidently to its clients.
